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	<title>Bibliotechno &#187; Marketing</title>
	<link>http://www.dawnbilyeu.com/blog</link>
	<description>explorations in library blogging</description>
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		<title>Marketing/Outreach 2.0</title>
		<description><![CDATA[The ability to syndicate media and information, as well as involve people socially, make Web 2.0 tools perfect for marketing library events or services.  More and more libraries are taking advantage of these cheap and easy options for connecting with patrons.  Here are a few ideas for how to use Web 2.0 tools in your [...]]]></description>
		<link>http://www.dawnbilyeu.com/blog/2009/08/01/marketingoutreach-2-0/</link>
			</item>
	<item>
		<title>Marketing Can Be Beautiful</title>
		<description><![CDATA[
I saw this on the DCPL Labs website and had to repost because I loved it that much.  The Johnson County Library in Kansas has covered their delivery trucks with these gorgeous and funny advertisements referencing classic books found in the library.  According to this article in the Kansas City Star, the ad agency involved [...]]]></description>
		<link>http://www.dawnbilyeu.com/blog/2009/07/09/marketing-can-be-beautiful/</link>
			</item>
	<item>
		<title>Going local?</title>
		<description><![CDATA[While there has been much ballyhoo over the demise of national newspapers, locally focused online-only publications have been quietly emerging to fill the growing void. While these online publications face many of the same issues that are bringing journalism to its knees (falling advertising, reduced readership, etc.), their close coverage of the community may be [...]]]></description>
		<link>http://www.dawnbilyeu.com/blog/2009/06/03/going-local/</link>
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		<title>Gaming in Libraries</title>
		<description><![CDATA[
 
In the article, Gaming @ Your Library, Dale Lipschultz states that, &#8220;using games to support learning is not a new idea; in fact, one might easily suggest that it is perhaps an instinctual impulse that we have been mistakenly repressing for too long.&#8221;  She continues to point out how animals will mock hunt [...]]]></description>
		<link>http://www.dawnbilyeu.com/blog/2009/03/31/gaming-in-libraries/</link>
			</item>
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		<title>Second Life Explorations</title>
		<description><![CDATA[

I first played around with Second Life many years ago before companies and schools got involved.  At that time, I felt that there was not much going on in Second Life, that it was a cyber desert and I just didn&#8217;t see the worth and value.  There have been heated arguments for and [...]]]></description>
		<link>http://www.dawnbilyeu.com/blog/2009/03/28/second-life-explorations/</link>
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		<title>Library Orientation Video</title>
		<description><![CDATA[I came across this library orientation video when I was looking through the CCA library blog.  Considering that this is an art school, I can&#8217;t think of a better way to inform students about the library or library policies than with a beautifully artsy video such as this.  Oh, and one of the creators is [...]]]></description>
		<link>http://www.dawnbilyeu.com/blog/2009/02/07/library-orientation-video/</link>
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